Sobon Wine Company is a family owned and operated winery in the Sierra Foothills of California that has been making wine since 1977. One of their many new releases was a special red blend with a unique label design. I created this coordinated wine release campaign with banners, email graphics, social media posts, and social media stories to boost sales and kick off the release of a new exciting red blend. I did research on use trends and how customers interact with our emails as well as conducted an experiment on the success of a story release with our customers. Although the stories weren’t very popular with their customers, the email portion of the campaign was a huge success accounting for 20% of the sales from that week.